The Brief

24 I.S. were contacted by the MD of a specialist HR and Employment Law Consultancy, who was looking for assistance in generating new business appointments with large enterprise multi-site organisations.

We initially carried out a pilot telesales campaign using our client’s data, targeting senior HR Directors and Managers in order to book introductory appointments.

Following the success of this initial appointment generation campaign, further longer-term campaigns quickly followed ranging from lead generation through to seminar and event fulfilment.