Outsourced Sales Management

Experienced Sales Management Without the Cost of a Permanent Appointment

Finding an experienced sales manager can be difficult. Finding someone who can quickly understand your business, manage a sales team, improve performance and take responsibility for delivering new business can be even harder.

24 I.S. Sales Intelligence provides outsourced and interim sales management for businesses that need experienced sales leadership without necessarily making a permanent appointment.

Whether you need temporary management following the departure of a sales manager, cover during maternity leave, additional leadership while recruiting, or an experienced sales manager to help improve an existing team, we can provide practical, hands-on support.

Talk to us about your sales management requirements →

What Is Outsourced Sales Management?

Outsourced sales management provides your business with an experienced sales leader without requiring you to immediately recruit a permanent member of staff.

The role can be tailored around your requirements and might involve:

Managing an existing sales team
Providing interim sales management
Managing outsourced sales teams
Setting sales targets and objectives
Managing sales performance
Pipeline management
Sales forecasting
Improving sales processes
Coaching and mentoring salespeople
Recruitment and onboarding
Developing sales strategies
Introducing sales reporting and KPIs
Identifying new market opportunities
Supporting key accounts and major opportunities

The emphasis is on practical sales management, rather than simply providing consultancy from the sidelines.

When Do You Need Outsourced Sales Management?

There are many circumstances where an experienced external sales manager can provide an immediate solution.

Your Sales Manager Has Left

A sudden departure can leave a sales team without leadership at exactly the time when the business needs continuity.

Rather than allowing performance to drift while you recruit, an interim sales manager can take responsibility for the team while you search for the right permanent appointment.

Maternity or Extended Absence

A key member of your sales management team may be away for several months.

Outsourced sales management provides continuity without necessarily requiring you to recruit a permanent replacement.

You're Struggling to Recruit

Recruiting an experienced sales manager can take time.

If you've been unable to find the right person, we can provide experienced management while your recruitment process continues.

You Have a New Sales Team

Perhaps you've recruited several salespeople but don't yet have the management structure around them.

We can help establish the processes, targets, reporting and management discipline required to turn individual salespeople into an effective team.

Sales Performance Needs Improving

Sometimes the issue isn't the number of salespeople you have — it's how they're being managed.

An experienced external perspective can identify weaknesses in your sales process, pipeline management, activity levels, conversion rates and sales discipline.

Experienced Sales Management From People Who Have Actually Managed Sales Teams

At 24 I.S., our sales management proposition is based on real-world sales management experience.

We understand that managing a sales team isn't simply about setting targets and asking for weekly reports.

Effective sales management requires:

Leadership

Creating direction and maintaining momentum.

Accountability

Ensuring that agreed activity and performance levels are actually delivered.

Coaching

Helping individual salespeople improve their skills and performance.

Pipeline Management

Understanding what is genuinely likely to close and where additional activity is required.

Performance Management

Identifying problems early and addressing them constructively.

Commercial Awareness

Understanding the relationship between activity, conversion, margin, revenue and profitability.

Experience Across Complex B2B Sales Environments

Our experience includes managing sales teams operating within IT and telecommunications, as well as other complex B2B markets.

This is particularly valuable where salespeople need to understand technical or specialist propositions and where the sales process can involve multiple decision makers and longer sales cycles.

Our experience includes working with:

IT vendors
IT resellers
Technology companies
Telecommunications providers
Software businesses
Cyber security companies
Professional services organisations
Construction businesses
Procurement organisations
Specialist B2B service providers

We understand the difference between managing a straightforward transactional sales environment and managing a team selling complex B2B solutions.

Our Sales Management Experience

Our management experience includes responsibility for large-scale sales teams, including managing a team of around 50 people within the IT sector at PLC level.

That experience provides an understanding of the realities of managing sales performance at scale, including:

Sales targets
Team structures
Individual performance
Sales activity
Pipeline development
Recruitment
Coaching
Reporting
Management information
New business development

We bring that practical experience to businesses that may not currently require, or be able to justify, a permanent senior sales management appointment.

What Can an Outsourced Sales Manager Do?

The exact role will depend on your circumstances.

Sales Team Management

Taking responsibility for the day-to-day management of your salespeople and providing structure, direction and accountability.

Sales Performance

Reviewing individual and team performance and identifying where improvements can be made.

Pipeline Management

Establishing a clearer understanding of the sales pipeline and ensuring opportunities are progressed appropriately.

Sales Forecasting

Introducing a more structured approach to forecasting future sales and identifying potential gaps against target.

Coaching & Mentoring

Working directly with salespeople to improve their approach, confidence, prospecting, qualification and closing skills.

Sales Process

Reviewing how your team generates, qualifies, manages and converts opportunities.

Recruitment

Helping define the sales roles you need, interviewing candidates and supporting the recruitment and onboarding process.

New Business Development

Working with the sales team to increase prospecting activity and develop new markets and territories.

Interim Sales Management

One of the most valuable applications of our service is interim sales management.

You may have lost a sales manager unexpectedly.

You may be waiting for a new employee to start.

You may have a maternity absence.

Or perhaps you've been recruiting for several months without finding the right person.

Rather than allowing the sales team to operate without effective leadership, 24 I.S. can provide an experienced interim manager to maintain momentum and provide continuity.

The role can then be reduced or brought to an end once your permanent management structure is established.

Supporting Businesses Through Periods of Change

Sales teams can be particularly vulnerable during periods of change.

A new Managing Director may want to change the sales strategy.

A business may have entered a new market.

A previous sales manager may have left.

A company may have acquired another business.

Or the existing team may simply not be performing at the level required.

An external sales manager can provide objective, experienced leadership during the transition, helping establish what is working, what isn't and what needs to change.

Outsourced Sales Management + Outsourced Sales Teams

For some businesses, the most effective solution is to combine sales management with an outsourced sales team.

24 I.S. can potentially provide both:

Sales Management

Experienced leadership, management, coaching and performance oversight.

Sales Resource

Sales professionals providing prospecting, lead generation, appointment setting and new business development.

This provides a business with a complete sales development capability without necessarily having to recruit and manage every element internally.

Find out more about our Outsourced Sales Teams →

A Practical, Hands-On Approach

We don't believe outsourced sales management should mean sitting remotely and producing a report once a month.

Our approach is practical and hands-on.

We want to understand:

Where your sales are coming from
What your salespeople are doing
How many opportunities are being generated
How effectively those opportunities are being qualified
Where prospects are being lost
What the pipeline really looks like
What the team needs to improve
What the business needs to achieve

From there, we can work with your team to establish clear objectives, measurable activity and a structured sales process.

Why Choose 24 I.S.?

Real Sales Management Experience

We have managed substantial B2B sales teams, including teams of around 50 people within the IT sector at PLC level.

Flexible

Use our management expertise for a defined period rather than committing immediately to a permanent appointment.

Commercially Focused

The objective isn't simply to increase activity. It is to improve sales performance and generate commercial results.

Experienced in Complex B2B Sales

Particularly strong experience across IT, technology and telecommunications.

Hands-On

We work with salespeople and management teams rather than simply providing theoretical advice.

Can Work Alongside Your Existing Team

We can manage your existing salespeople, an outsourced sales team or a combination of both.

Case Study: Providing Temporary Sales Management

Experienced Sales Leadership When You Need It

There are occasions when a business needs experienced sales management now, rather than waiting several months to recruit.

24 I.S. can provide interim sales management to cover periods such as maternity leave, an unexpected departure, recruitment difficulties or the period between a senior salesperson leaving and their replacement joining.

Our experience includes managing significant sales teams within the IT sector at PLC level, giving us the practical experience required to step into an existing sales environment, understand the team and establish where management attention is required.

The objective is to provide continuity, leadership and commercial focus while the business determines its longer-term sales management structure.

Do You Need Experienced Sales Management?

If you have a sales team that needs leadership, but you don't necessarily want to make a permanent appointment immediately, 24 I.S. can provide a flexible alternative.

Whether you need interim cover, help managing an existing team, support with sales performance or experienced leadership while you recruit, we'd be happy to discuss your requirements.

Let's Talk About Your Sales Management Requirements

Contact 24 I.S. Sales Intelligence →

Call today on 01782 409788 to discuss your challenge, and we can explain how we can put a solution in place for you.