I.S. LTD
B2B Telemarketing & Outsourced Sales Services
Telesales & Telemarketing Solutions available from 4 days per month
Now Booking for October to Nov 2026 - 01782 409788
ABOUT US
24 has been set up by an experienced team of UK business development professionals who have hugely successful careers in sales and sales management and have now started their own outsourced sales business. All of our calls are made from our own staff based in the UK and are recorded for your peace of mind.

About 24 I.S. Sales Intelligence
Experienced UK B2B Sales Professionals
24 I.S. Sales Intelligence is a UK-based B2B sales and business development company, established in 2011 by experienced sales and business development professionals Tim Jones and Kay Keeling.
We help businesses generate new sales opportunities through B2B telemarketing, lead generation, appointment setting, outsourced sales and sales intelligence.
Our approach combines experienced UK-based sales professionals with targeted research and intelligent prospecting. Rather than simply making large numbers of calls, we focus on identifying the businesses that are most relevant to your proposition, finding the right people to speak to and understanding where a genuine sales opportunity may exist.
Sales Experience Across Complex B2B Markets
Our experience spans more than four decades of combined sales and business development experience, including extensive work across IT, cyber security, telecommunications, connectivity, software, manufacturing, construction, legal and professional services, cost & procurement and carbon accounting solutions, estate planning, commercial cleaning, business support provider services, energy and sustainability.
This experience is particularly valuable when working with complex B2B propositions where the salesperson needs to understand more than just the basic product or service.
We've worked with technology vendors, distributors, resellers, manufacturers and service providers, giving our team experience of different sales channels, buying processes and decision-making structures.
Our IT and technology experience is especially strong. We have worked extensively within the IT reseller and cyber security markets, including software and hardware licensing, network connectivity, telecommunications, SD-WAN, backup solutions and other technology services.
From Prospect Research to Sales Opportunity
We believe successful B2B sales development starts before the telephone call.
For many campaigns, we research the target market and individual businesses to identify useful information such as existing suppliers, company structure, locations, growth, projects, technology requirements, potential contract or renewal dates and the people involved in purchasing decisions.
This information helps us have more relevant conversations with prospects and allows us to identify opportunities that may otherwise be missed by a purely volume-based calling approach.
Our Sales Intelligence approach is designed to answer three important questions:
Who should we approach?
Who should we speak to?
Why might they have a reason to talk to us?
A Flexible Extension of Your Sales Team
We work with businesses that need additional sales resource as well as companies looking for a fully outsourced sales function.
Campaigns can start from just four to fifteen days per month, allowing businesses to test an approach before committing significant resources. We can provide support for short pilot campaigns, ongoing lead generation programmes or longer-term outsourced sales activity.
Our services include:
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B2B telemarketing
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Lead generation
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Appointment setting
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Cold calling
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IT and cyber security telemarketing
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Telecoms lead generation
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SaaS lead generation
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Outsourced sales teams
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Outsourced sales management
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Sales support
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Market research
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Data cleansing and prospect research
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Incoming call handling and customer service
The level of support can be tailored around your objectives, whether you need a small amount of additional sales resource or a team capable of managing a larger part of your sales development process.
Experienced, UK-Based and Hands-On
All of our outbound sales activity is carried out by UK-based sales professionals.
We believe this provides an important advantage when representing a business to potential customers. Our team understands the importance of professional conversations, accurate information and protecting the reputation of the company we represent.
Campaigns are managed closely, with regular communication and feedback. We don't simply hand over a list and start making calls. We work with clients to understand their proposition, agree the target market, develop the approach and continually refine campaigns based on what we're learning from the market.
Real Sales Experience, Not Just Call Volume
Our experience has been built through thousands of B2B sales and business development campaigns across a wide range of markets.
We've helped clients identify major sales opportunities, build pipelines, enter new markets, develop new customer relationships and provide additional sales capacity when internal teams need support.
Our case studies include campaigns involving seven-figure construction opportunities, £500k+ sales pipelines, SD-WAN opportunities, Build-to-Rent research, technology sales, fibre network customer service and outsourced sales teams.
The common thread is simple: understanding the market, finding the right prospects and having meaningful conversations with the people who matter.
Why Businesses Work With 24 I.S.
Businesses choose 24 I.S. when they need experienced sales professionals who can become a genuine extension of their team.
We offer:
UK-based sales professionals
Experienced people making professional B2B sales calls from the UK.
Real sector experience
Knowledge across IT, cyber security, telecoms, software, manufacturing, construction and other complex B2B markets.
Research-led prospecting
We look beyond basic company lists to understand businesses, decision makers and potential opportunities.
Flexible campaigns
From four to fifteen days per month to larger outsourced sales programmes.
Hands-on management
Campaigns are actively managed, monitored and refined rather than simply left to run.
A practical approach
We focus on generating genuine sales opportunities rather than simply maximising the number of calls made.
Let's Talk About Your Sales Objectives
Whether you're looking for more qualified appointments, entering a new market, launching a new product, developing an existing sales territory or considering outsourced sales support, we can build a campaign around your objectives.
Talk to 24 I.S. Sales Intelligence about your B2B sales requirements. Call us today on 01782 409788 and we can talk through your challenge.
We have over 40 years of sales experience in the highly pressurised sectors of Information Technology sales, Recruitment and Manufacturing sales.

Tim Jones is a Computer Science graduate from the University of Nottingham. He has used those technical skills as a catalyst to forming a successful sales career, having worked in Germany, and all over the world for a manufacturing business. He has further built and led teams in the world of Information Technology and communications. More recently, he has built an online data provider business from scratch that now services household names in the retail sector all over the world.

Kay Keeling is a vastly experienced sales specialist having hands-on knowledge of a broad cross section of industries. Her expertise of the telesales world has been developed from a successful career in the fields of manufacturing, export business, recruitment, I.T. security and renewable energy. As Director and Founder of 24 I.S., she continues to provide first class no-nonsense advice to businesses all over the world.
