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What is telemarketing?

What is Telemarketing?

Telemarketing is a direct and highly personal way of connecting businesses with potential customers.

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While digital marketing can generate awareness and enquiries, telephone conversations allow you to actively engage the people who make purchasing decisions.

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A well-planned telemarketing campaign can help you:

• Find new prospects

• Identify decision makers

• Introduce your business

• Generate qualified leads

• Book sales appointments

• Follow up marketing enquiries

• Re-engage previous prospects

• Test new markets

• Support your existing sales team

• Generate new business

 

At 24 I.S., we focus on the quality of the conversation and the commercial opportunity, rather than simply the number of calls made.

Our telemarketing services

Telemarketing Services to Support Your Sales Strategy

Different businesses have different objectives, so we provide a range of telemarketing services that can be tailored to your requirements.

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B2B Telemarketing

Our core service is targeted B2B telemarketing, helping businesses reach relevant organisations and decision makers to generate new sales opportunities.

 

Explore B2B Telemarketing →

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Appointment Setting

We identify suitable prospects, establish whether there is a potential requirement and arrange qualified appointments for your sales team.

 

Explore Appointment Setting →

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Cold Calling

Targeted cold calling can be an effective way to introduce your business to carefully selected prospects and open conversations that other marketing channels may not reach.

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Explore Cold Calling →

 

IT & Technology Telemarketing

Our team has experience supporting IT, software, telecommunications, cyber security and technology businesses with targeted sales campaigns.

 

Explore IT Telemarketing →

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Event Telemarketing

Use telephone conversations to maximise the value of exhibitions, events and campaigns by contacting prospects before and after the event.

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Explore Event Telemarketing →

Why use 24 I.S.?

Experienced People. Targeted Campaigns. Real Conversations.

 

Choosing the right telemarketing partner can make a significant difference to the results of a campaign.

At 24 I.S., we combine experienced sales professionals with a structured approach to targeting and lead generation.

 

UK-based team

Your campaign is handled by experienced UK-based callers who understand the importance of professional B2B conversations.

 

Experienced sales people

Our team has substantial experience working across different industries, propositions and sales environments.

 

Flexible approach

You can start with a relatively small campaign and increase activity as your requirements develop.

 

Bespoke campaigns

We build campaigns around your business rather than trying to fit you into a standard call-centre package.

 

Genuine conversations

We focus on engaging prospects and understanding their requirements rather than simply following a rigid script.

 

How our telemarketing campaigns work

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From Target Market to Sales Opportunity

A successful campaign starts well before the first telephone call.

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1. Understand

We learn about your business, proposition, customers and sales objectives.

 

2. Target

We identify the types of organisations and decision makers that are most relevant to your campaign.

 

3. Prepare

We develop the campaign messaging, qualification criteria and call approach.

 

4. Engage

Our experienced team contacts prospects and starts relevant commercial conversations.

 

5. Qualify

We establish whether the prospect fits your requirements and has a potential need.

 

6. Convert

Where appropriate, we generate a qualified lead, arrange an appointment or progress the opportunity according to your agreed sales process.

Telemarketing for different industries

B2B Telemarketing Across a Range of Markets

 

Our experience extends across a wide range of B2B markets, including:

• IT & Technology

• Managed IT, software, cyber security, cloud and telecommunications.

• Manufacturing & Engineering

• Reaching procurement, operations and senior management decision makers.

• Professional Services

• Generating conversations for specialist B2B service providers.

• Recruitment

• Developing new employer relationships and sales opportunities.

• Construction & Facilities

• Targeting businesses, contractors and decision makers.

• Energy & Sustainability

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Rather than relying on a generic approach, we take the time to understand the particular requirements and language of your industry.

Telemarketing as an extension of your sales team

Additional Sales Capacity Without the Cost of Recruitment

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One of the biggest advantages of outsourced telemarketing is the ability to increase sales activity without having to recruit, train

and manage additional internal sales people.

 

24 I.S. can work alongside your existing sales and marketing team to provide additional prospecting capacity.

For example, we can:

• Fill your sales team's diary

• Prospect into new markets

• Follow up marketing leads

• Re-engage dormant accounts

• Support product launches

• Develop new territories

• Generate opportunities while your sales team concentrates on closing

 

This makes telemarketing particularly useful for businesses that have a strong product or service but need more sales conversations with the right prospects.

Flexible telemarketing campaigns

Start Small. Test. Learn. Scale.

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You don't necessarily need a large telemarketing operation.

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Our campaigns can start from four days per month, allowing you to test your proposition and target market before committing to a larger programme.

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As we learn which messages, sectors and prospects generate the best response, the campaign can be refined and scaled.

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This approach can be particularly useful when:

• Launching a new product

• Entering a new market

• Testing a new proposition

• Supporting an existing sales team

• Generating additional appointments

• Re-engaging previous customers

Why telephone still matters

Creating Conversations That Digital Marketing Can't Always Provide

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Email, social media and digital advertising can all play an important role in B2B marketing.

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But they don't always provide an opportunity to have a direct conversation with the person responsible for making a purchasing decision.

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Telemarketing allows you to:

• Ask questions.

• Understand requirements.

• Handle objections.

• Explain your proposition.

• Identify timing.

• Find the right decision maker.

• And, most importantly, determine whether there is a genuine commercial opportunity.

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That's why telephone prospecting continues to have an important role within a broader B2B sales strategy.

Case studies

See Our Telemarketing Campaigns in Action

We've worked with businesses across a range of sectors and sales environments.

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Our case studies demonstrate how targeted telemarketing has been used to:

• Generate new leads

• Book qualified appointments

• Enter new markets

• Support internal sales teams

• Generate new business opportunities

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[View our case studies →]

FAQs

Frequently Asked Questions About Telemarketing

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What is the difference between telemarketing and telesales?

Telemarketing is a broad term covering activities such as prospecting, lead generation, appointment setting and customer engagement. Telesales generally refers more specifically to selling products or services directly over the telephone.

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Does 24 I.S. provide B2B telemarketing?

Yes. B2B telemarketing is one of our core services, with campaigns designed to reach relevant businesses and decision makers.

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Can you provide appointment setting?

Yes. We can identify suitable prospects, qualify opportunities and arrange appointments for your sales team.

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Are your callers UK based?

Yes. Our campaigns are delivered by our UK-based sales team.

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How many days per month do I need?

Campaign requirements vary, but we can start from as little as four days per month.

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Can you work with our existing sales team?

Absolutely. Our telemarketing service can operate as an extension of your existing sales and marketing team.

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Can you provide the prospect data?

We can work with your existing database and can discuss your data requirements as part of the campaign planning process.

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Let's Talk About Your Telemarketing Campaign

 

Whether you're looking to generate more appointments, enter a new market or simply give your sales team more qualified opportunities to follow up, we can help you develop a telemarketing campaign around your objectives.

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Tell us what you're trying to achieve and we'll discuss how telemarketing could support your sales strategy.

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Whenever you invest in an event, its vital that you can get the right audience to bring your business the right results.

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Whether you have held a seminar, or participated in an exhibition, we can follow up the leads that your existing sales resource have not had the time to process.

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We can also call in advance of events, to generate interest and attendees for seminars, or even provide last minute "catering call" type services if you so wish.