DATA PURCHASE & DATA BUILDING
The Right Data to Support Your Sales Campaign
Successful B2B sales campaigns start with good-quality data.
At 24 I.S. Sales Intelligence, we can help you source, build and maintain targeted prospect data, giving your sales team access to the right businesses and the right decision-makers.
Whether you need a ready-made prospect database or require us to build a highly targeted list from scratch, we can help identify potential customers based on your specific requirements.
B2B Data Purchase
Through our relationships with a number of established data providers, we may be able to procure GDPR-compliant B2B contact data to support your sales and marketing campaigns.
Rather than providing a generic database, we can work with you to define precisely the types of businesses and contacts you want to reach.
Depending on availability, data can include:
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Company names and contact details
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Relevant contact names
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Job titles and positions
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Telephone numbers
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Email addresses
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Company websites
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Business sectors and classifications
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Geographic locations
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Company size
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Turnover ranges
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Other relevant company information
We can help you identify businesses according to criteria such as sector, type of business, company size, geography and turnover, allowing your campaign to focus on the organisations that are most relevant to your proposition.
Target the Right Businesses
The more clearly we can define your ideal customer profile, the more targeted your data can be.
For example, you may want to identify:
UK construction companies with a turnover of £5m–£50m
or
Manufacturing businesses employing more than 100 people within a specific geographical area.
Or perhaps you need:
Finance Directors or equivalent within a particular industry and turnover range.
We can help establish the criteria and investigate the most appropriate data sources available.
Data Building Services
Sometimes the data you need simply isn't available as an off-the-shelf database.
In these situations, we can build targeted prospect data specifically for your campaign.
Our data-building services use a combination of techniques and research methods to identify businesses and relevant contacts.
These can include:
Direct Business Research
Our experienced team can research and contact businesses directly to identify the appropriate contacts and verify relevant information.
This can be particularly useful where you need specific decision-makers, where publicly available information is incomplete, or where the quality of the data is more important than simply generating a large database.
LinkedIn Sales Navigator
We can also use platforms such as LinkedIn Sales Navigator to identify businesses and individuals matching your target profile.
This allows us to search using a wide range of company and individual criteria and build highly targeted prospect lists around factors such as:
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Industry
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Company size
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Geography
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Turnover
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Job title
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Seniority
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Function
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Company characteristics
Where appropriate and permitted by the relevant platform terms and data protection requirements, records can then be captured and processed to create a structured prospect database for your campaign.
Data Purchase or Data Building?
The right approach depends on your requirements.
Data purchase can be a cost-effective option when a suitable database already exists containing the types of businesses and contacts you want to reach.
Data building can be more appropriate when your target market is highly specific, when existing data isn't sufficiently accurate, or when you need to identify particular decision-makers within selected businesses.
In many cases, a combination of both approaches can provide the best result.
We can help you determine which approach is likely to be most effective before you commit to a larger campaign.
Data for Telemarketing and Lead Generation
Good-quality prospect data is particularly important when you're investing in outbound sales activity.
Our data services can complement our telemarketing, lead generation and appointment setting services, giving you a complete route from identifying your target market through to contacting potential customers.
We can:
Define your target market → Source or build the data → Identify decision-makers → Contact prospects → Generate qualified opportunities
This means you can use 24 I.S. for as much or as little of the process as you require.
GDPR and Data Compliance
We understand the importance of using business data responsibly.
Where we procure data from third-party providers, we work with providers who state that the data they supply is obtained and provided on a GDPR-compliant basis.
We can also discuss the intended use of the data with you and help ensure that the approach taken is appropriate for your campaign and the relevant data protection requirements.
Where data is built through our own research and prospecting activities, we apply appropriate processes to the collection and handling of business contact information.
Data protection requirements can vary depending on the type of data, how it has been obtained and how it will be used. We therefore recommend that clients obtain appropriate advice where necessary.
Don't Start with a Generic Database
Buying thousands of generic business records doesn't necessarily create a successful sales campaign.
We believe it is much more effective to start with a clear definition of your ideal customer profile and then build the data around it.
Tell us:
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Who do you want to sell to?
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Which sectors are relevant?
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What size businesses are you targeting?
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Which geographical areas are important?
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What turnover range are you looking for?
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Which job titles or decision-makers do you need to reach?
We'll then look at the most appropriate way to source or build the data you need.
Need Targeted B2B Data?
Whether you need purchased B2B data, targeted prospect lists or bespoke data building, 24 I.S. can help.
Our experience in B2B telemarketing and lead generation means we understand what sales teams actually need from their prospect data – not simply how to produce a large spreadsheet of companies.
Talk to 24 I.S. about your target market and we'll help you find the right approach to building your prospect database.
Call our knowledgeable and friendly team today on 01782 409788 or email us on info@24-is.co.uk
