OUTSOURCED SALES SERVICES

Extend your sales team without the cost of building one

At 24 I.S. Sales Intelligence, we provide flexible outsourced sales services to businesses that need additional sales resource without the cost, commitment and management overhead of recruiting an internal team.

Our experienced UK-based sales professionals can work as an extension of your existing sales operation, helping you identify

prospects, generate opportunities, develop new business and support your sales pipeline.

Whether you need additional resource for a specific campaign, want to enter a new market or need an ongoing outsourced sales function, we can build a solution around your requirements.

Talk to us about your outsourced sales requirements - call today on 01782 409788.

Why outsource your sales?

More Sales Activity Without More Headcount

Building a successful internal sales team takes time and investment.

Recruitment, salaries, training, management, technology, data and ongoing development all add to the cost of generating new business.

Outsourcing some or all of your sales activity can give you access to experienced sales professionals without having to build that infrastructure yourself.

It can be particularly useful when you want to:

Increase sales activity
Enter a new market
Develop a new territory
Launch a new product
Generate more sales appointments
Build a prospect pipeline
Support an existing sales team
Cover a temporary resource requirement
Test a new sales strategy
Grow without immediately increasing headcount

What can an outsourced sales team do?

Sales Support Built Around Your Business

There isn't a single model for outsourced sales.

We can provide support at different stages of your sales process, depending on where you need additional resource.

Prospecting & New Business Development

Identify potential customers, reach decision makers and create new sales opportunities.

[Explore B2B Lead Generation →]

Appointment Setting

Generate qualified sales meetings for your internal or field sales team.

[Explore Appointment Setting →]

Outbound Telesales

Engage prospects directly and progress opportunities through the sales process where appropriate.

Account Development

Support existing customer relationships and identify opportunities for additional products or services.

Market Development

Help you enter new sectors, territories or markets without immediately having to recruit a dedicated sales team.

Sales Follow-Up

Ensure enquiries, leads and opportunities are followed up consistently and professionally.

An extension of your sales team

Your Team, With Additional Sales Capacity

We don't see outsourced sales as simply handing your sales operation to another company.

Our objective is to work as an extension of your business.

We take the time to understand:

Your products and services
Your target customers
Your sales proposition
Your competitors
Your sales process
Your objectives
Your qualification criteria

Our team can then operate alongside your existing sales and marketing resources, providing additional capacity where it's needed.

This means your internal sales people can spend more time developing and closing opportunities, while we provide additional prospecting and sales activity.

Experienced B2B sales professionals

Sales Experience That Represents Your Business

When you outsource sales, the people representing your business matter.

Our campaigns are delivered by experienced UK-based sales professionals, rather than relying on a high-volume call-centre model.

They understand that B2B sales often involve:

Multiple decision makers
Longer sales cycles
Technical propositions
Existing supplier relationships
Budget considerations
Procurement processes
Timing and project requirements

We therefore focus on creating professional commercial conversations that reflect positively on your business.

Flexible outsourced sales

Start With the Resource You Actually Need

You don't necessarily need to outsource your entire sales operation.

Our flexible approach allows you to start with a specific requirement and increase activity as your business develops.

For example, you might initially need:

Four days per month of prospecting

or:

Additional appointment-setting capacity

or:

A dedicated campaign to enter a new market

or:

Ongoing outsourced sales support

The objective is to provide the level of sales resource that makes sense for your business rather than forcing you into a standard package.

Outsourced sales for growing businesses

Grow Your Sales Without Immediately Growing Your Payroll

Outsourced sales can be particularly valuable for businesses that are growing but aren't yet ready to employ a larger sales team.

You may have:

A strong product but insufficient sales resource
An established sales team that needs more leads
A new product requiring market development
A new territory you want to explore
An opportunity to enter a new industry
A temporary gap in your sales team
A need to increase activity without increasing fixed costs

We can provide additional sales capacity while you concentrate on running and growing your business.

Our approach

A Structured Sales Process

We don't simply start making calls.

We first establish what you want to achieve and how we will measure success.

1. Understand

We learn about your business, products, customers and objectives.

2. Target

We define your ideal customer and the prospects you want to reach.

3. Prepare

We develop the sales messaging, qualification criteria and campaign approach.

4. Engage

Our sales professionals contact prospects and develop conversations.

5. Qualify

We identify genuine opportunities and determine the appropriate next step.

6. Progress

Qualified opportunities are passed to your team or progressed through the agreed sales process.

7. Review

We analyse results and feedback and refine the campaign where necessary.

Outsourced sales across B2B markets

Experience Across Different Sales Environments

Our experience covers a wide range of B2B sectors, including:

IT & Technology
Cyber Security
Network Connectivity
Backup Software
Telecommunications
Manufacturing
Engineering
Recruitment
Professional Services
Construction
Facilities
Energy
Training

We are particularly experienced in the IT reseller and technology channel, having worked with vendors, distributors and resellers across new business development and licence renewal campaigns.

This experience means we can quickly understand complex propositions and the different commercial relationships involved in a B2B sales channel.

IT & Technology Outsourced Sales

Experienced Across the IT Sales Channel

Our experience within IT extends across Cyber Security, Network Connectivity and Backup Software, working with vendors, distributors and resellers.

We've supported both new business development and licence renewal activity, giving us an understanding of the complete technology sales environment.

Whether you're a vendor looking to develop your reseller channel, a distributor looking to increase sales through your partner network, or a reseller looking to generate more end-user opportunities, our team can provide targeted outsourced sales support.

[Explore IT Sales & Telemarketing →]

Outsourced sales vs recruitment

An Alternative to Building an Internal Sales Team

Recruiting a new salesperson can be a significant commitment.

There are recruitment costs, notice periods, salaries, employer costs, training, management and the time required for a new employee to become productive.

Outsourced sales can provide a more flexible alternative when you need additional resource quickly.

It can also allow you to test a market or sales proposition before making a permanent recruitment decision.

For some businesses, the right solution may ultimately be to build an internal team.

For others, an outsourced sales resource may provide the flexibility and expertise they need on an ongoing basis.

We can help you determine which approach makes sense for your particular situation.

Measuring results

Focused on Commercial Outcomes

We agree the objectives and measures for the campaign with you from the outset.

Depending on the service we're providing, these could include:

New prospects identified
Decision makers contacted
Sales conversations
Qualified leads
Appointments
Opportunities generated
New accounts
Sales activity
Customer renewals

We also provide feedback from the market, helping you understand what prospects are saying about your proposition, competitors and market conditions.

Need More Sales Resource?

Whether you need additional prospecting capacity, want to enter a new market or are considering outsourcing part of your sales operation, we'd be happy to discuss your requirements.

We'll look at your existing sales process, target market and objectives and recommend where we believe outsourced sales could add value.

Frequently Asked Questions

We are often asked - "How does the process of outsourced sales work?" The answer is simple - we create a simple service that suits YOU the customer.

Our philosophy is one where we position ourselves as an extension to your team - and we act as a partnership. Our case studies listed elsewhere in this website are updated as of August 2026 and demonstrate our ability and experience in connecting you with new clients.

What part of our sales activities can we outsource?

The quick answer is either some of it, or all of it. For those businesses that do not have dedicated sales resource, we can cover the whole sales cycle from lead generation, to closing orders, or any activity in between. We also recognise that some businesses may just want to outsource small components of their sales efforts, and therefore we can help with telesales, lead generation, appointment setting, or outsourced sales management.

How long does our arrangement with 24 last?

It depends on what you need. You can use us for days, weeks or months - you can use us for a certain number of days per month, or you can use us to generate a set number of appointments or leads - it's up to you.

How do you access our data?

We will normally either access your CRM via the internet, and update this as we go, or we will update spreadsheets and pass these back to you. Everybody has their own unique needs, so please feel free to discuss this with us.

Do 24 I.S. supply the data, or do we do it?

This is up to you. We can help you find the best data possible to help you maximise the results of any campaign and you can buy this from us, or you can supply your own data if you prefer. Please make sure that your data is up to date, and contains relevant contact names, job titles, phone numbers and that it is TPS checked. Again, we can offer simple advice on these points.

How do we get the results of what 24 I.S. do for us?

What would you like to receive? Most clients simply ask for output on a "lead sheet" that will capture the information that you need, or an order form, or in a simple email. We will send these over within 24 hours of any call that is made, but usually the information will be sent over to you almost immediately. Don't forget that in this modern world, remote working is an accepted part of business, and this is what we are offering.

Do we need to enter into long term contracts?

No. Some customers will just take one or two days per month from us - it is dependant on what you are trying to achieve in what time frame - and we can offer advice on this too.

How do we know if this will work for us?

Talk to us - our experience as a business has given us to exposure to many different industries, and products and services - it maybe that we can help you with a small pilot so that you can test your own services out, and test us out too!!

How do I know you won't share or pass my leads to anyone else?

At 24, we treat each campaign on an individual basis and any leads generated under contract are exclusive to you. We are happy to provide and sign an NDA (non-disclosure agreement) as a demonstration of our integrity.

Can 24 I.S. do "end to end" outsourced sales for us?

Yes. Our team are not just lead generators, they are fully trained and experienced end to end telesales people. This not only means you can get fully qualified detailed leads and opportunities, it also means that we are fully flexible and can do as much or as little of the sales process that you require.

Can 24 I.S. follow up on incoming enquiries?

As our team are fully trained telesales people, we are more than happy to follow up, develop and close any or all of your incoming enquiries. We can do this by setting up an incoming sales line directly to our agents, or follow up as and when required by spreadsheet or your online portal.

Can 24 I.S. handle overseas call-out campaigns?

We are more than happy to quote and have already operated overseas call-out campaigns. This would be priced depending on the time zone and hours of calling required and would include any surcharges for calling to overseas landlines and / or mobiles as appropriate.

Is there a set up charge?

This depends on your exact requirement, but usually no, there is no setup charge unless there are special circumstances.

How are the costs structured?

Typically our services are offered on a day rate - and our clients pay for a set number of telesales days per month, or for a spot campaign to keep it simple. We have clients that take anything from 4 to 20 days per month to suit their own budgets and workload - and our callers would normally make between 80 and 120 calls per day.

What is my alternative to outsourced sales?

You can hire your own sales team. Please remember to think about your total cost of ownership of having your own sales team e.g. the time to interview candidates, recruitment fees of circa 10% to 20% of basic salary up front, office space, furniture, computer and phone systems, software licences, national insurance contributions, holiday and sick pay, a Sales Manager, (or someone to manage and motivate them), and that is before you've worked out if they will be any good for you, or if they will stay for more than a few weeks.

Can 24 I.S. offer consultancy to help us with our sales performance?

Yes. We will ask lots of questions first of course, but this is something we'd be prepared to do.

Can I run a small pilot campaign with 24 I.S.?

Yes. It's a really good way to start so that we can gain some mutual understanding and trust.

Where are 24 I.S. based?

Our offices are based in Stoke-on-Trent - this is close to Crewe, and to Junctions 15 and 16 of the M6 motorway. Our location means that we are close to all the major conurbations, with London being 1.5 hours away on the train, and Manchester, Birmingham and Liverpool all reachable within one hour.

I don't really know what we need - who can we speak to?

It's always best to talk if you're not sure, so please call 01782 409788 and ask for Tim Jones or Kay Keeling. We are posed hundreds of sales challenges every month, and our vast experience of sales in many different sectors means that we can point you in the right direction, even if that means that you don't use us.

Let's Talk About Your Sales Requirements

[Contact 24 I.S. →]

Or call us on 01782 409788 to discuss your own needs and thoughts.

Outsourced Sales Management for your business.