SD-WAN Lead Generation: 39 Opportunities in 50 Calling Days

Sector: Business telecommunications and networking
Service promoted: Software-Defined Wide Area Networking (SD-WAN)
Target market: Businesses with approximately 200 or more employees
Target contacts: IT Managers and Network Managers
Campaign duration: 50 calling days
Results: 39 opportunities generated

​

The Challenge

A business telecommunications provider wanted to generate new sales opportunities for its SD-WAN proposition, targeting medium-sized and larger organisations with more complex networking requirements.

 

SD-WAN can help businesses manage connectivity across multiple locations, improve network visibility and support the performance and resilience of business-critical applications. However, reaching the right decision-makers and opening conversations about existing network infrastructure requires a focused approach.

 

The challenge was to identify suitable organisations, engage the people responsible for IT and networking, and generate opportunities for the client's specialist sales team to explore further.

​

Our Approach

24 I.S. Sales Intelligence delivered a targeted B2B telemarketing campaign over 50 calling days, focusing on businesses with approximately 200 employees or more.

 

Reaching the Right Decision-Makers

The campaign concentrated on IT Managers, Network Managers and relevant professionals responsible for their organisations' networking infrastructure.

​

By focusing on these roles, we aimed to engage people with an understanding of their company's connectivity requirements and the challenges associated with managing business networks.

​

Introducing the SD-WAN Proposition

Our callers introduced the client's SD-WAN offering and sought to establish whether there was a potential fit with the organisation's networking requirements.

​

The objective was to generate meaningful sales opportunities for the client's team to follow up, rather than simply maximise the number of calls made.

​

This targeted approach helped connect a specialist networking proposition with businesses that could have relevant requirements for their IT infrastructure.

​

The Results

Over 50 calling days, 24 I.S. generated 39 sales opportunities for the client.

​

The campaign provided a focused route into larger businesses, creating opportunities for further discussions about networking requirements and the potential benefits of SD-WAN.

​

The results demonstrate the value of targeted telemarketing when promoting a specialist technology proposition to a clearly defined business audience.

​

Specialist Telemarketing for IT and Telecommunications Providers

Selling business networking solutions requires an understanding of the target market, the relevant decision-makers and the commercial context in which technology purchasing decisions are made.

​

24 I.S. Sales Intelligence helps IT, telecoms and networking providers reach appropriate business contacts, introduce specialist propositions and generate opportunities for their sales teams.

 

Our outsourced sales support can include:

• Targeted B2B telemarketing and cold calling.

• Lead generation for networking and connectivity solutions.

• Appointment setting with IT and Network Managers.

• Prospect targeting and account research.

• Flexible campaigns designed around specific markets and decision-maker profiles.

​

At 24 I.S. Sales Intelligence, we help technology providers reach the right business decision-makers and generate qualified sales opportunities through experienced UK-based telemarketing.

​​

​​​​​

​

How Can We Help You?

If you have a clearly defined market or sector that you want to penetrate, 24 I.S. Sales Intelligence can help you turn that market into a structured, actionable sales opportunity. Whether you need to identify every relevant organisation, find the right decision makers, build accurate prospect data or engage those prospects by telephone, we can provide the expertise and resource to support your objectives.

​

Our experience extends across a wide range of sectors and market types, from telecommunications, IT and construction to professional services, sports, procurement and specialist B2B markets. We understand how to research a market, build an appropriate prospect database and develop an effective calling strategy around your proposition. This means you don't necessarily need to have all the answers before you approach us—we can help you develop the approach.

​

If you have a market you want to target, let's talk. Whether you're looking for a one-off market research exercise, a targeted outbound campaign or an ongoing sales intelligence programme, 24 I.S. can provide the people, experience and sales expertise to help you identify and develop new opportunities. Contact us today to discuss how we could help you open up your next market.

​​

​​

Speak to our friendly team on 01782 409788 to discuss your challenge, (or email us at info@24-is.co.uk ) and we can explain how we can put a solution in place for you.

​

​

​

​