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WHAT IS SALES SUPPORT?

Practical Support Behind Your Sales Operation

Sales teams need accurate information, up-to-date customer records and timely follow-up to work effectively.

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However, many of these activities can be time-consuming and difficult to maintain alongside day-to-day selling.

 

That's where our sales support services can help.

 

We provide additional resource to carry out tasks such as:

• Cleaning and updating customer databases

• Building prospect and customer lists

• Identifying existing contracts and suppliers

• Establishing contract renewal dates

• Conducting market research

• Gathering information from businesses

• Updating CRM records

• Following up customers

• Handling incoming customer enquiries

• Supporting customer service teams

 

The objective is simple:

 

Give your sales and customer teams better information and more time to concentrate on their core responsibilities.

OUR SALES SUPPORT SERVICES

Flexible Services Built Around Your Requirements

We don't offer a one-size-fits-all sales support package.

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Instead, we can provide the specific resource you need, whether that's a short-term project, an ongoing requirement or additional capacity during a particularly busy period.

 

Data Cleansing

Keep Your Customer and Prospect Data Accurate

Sales and marketing activity is only as good as the data behind it.

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Businesses often have databases containing outdated telephone numbers, incorrect contacts, former employees, duplicate records and incomplete information.

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Our team can contact businesses directly to check, update and improve your data.

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This can include:

• Company information

• Contact names

• Job titles

• Telephone numbers

• Email addresses

• Decision makers

• Company status

• Existing supplier information

• Other agreed data fields

 

Rather than simply relying on automated data sources, we can speak directly to businesses to verify information.

 

[Explore Data Cleansing →]

DATA BUILDING

Build Better Prospect and Customer Databases

Sometimes the challenge isn't cleaning existing data — it's building the database in the first place.

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We can help identify and build targeted lists of businesses and contacts based on criteria you specify.

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This could include:

• Industry

• Location

• Company size

• Turnover

• Job title

• Decision maker

• Existing technology

• Supplier relationships

• Specific products or services

• Other business characteristics

 

The resulting data can then be used by your sales, marketing or customer teams.

[Explore Data Building →]

CONTRACT IDENTIFICATION

Find Out What Your Customers Are Buying — and From Whom

For businesses selling into established markets, understanding existing customer contracts can provide valuable sales intelligence.

 

Our team can contact customers or prospects to establish information such as:

• What product or service they currently use

• Who supplies it

• When the contract started

• Contract length

• Renewal date

• Review date

• Potential switching opportunities

• Relevant decision makers

This can be particularly useful where your sales team needs to understand when an existing customer may be open to a new supplier or alternative solution.

RENEWAL DATE COLLECTION

Identify Future Sales Opportunities

Knowing when a customer's existing contract is due for renewal can be extremely valuable.

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However, renewal information isn't always readily available through existing databases or public information.

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Our team can conduct targeted telephone research to establish:

• Who the current supplier is

• What contract is in place

• When it is due for renewal

• Who is responsible for the decision

• Whether the customer is likely to review alternatives

 

This information can then be added to your CRM or sales database, allowing your sales team to plan future activity rather than approaching prospects at the wrong time.

MARKET RESEARCH

Get Information Directly From Your Target Market

Sometimes you need more than a list of prospects.

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You need to understand what those prospects actually think, need or currently do.

 

Our team can conduct structured telephone market research to gather information directly from businesses and decision makers.

 

Research can be used to understand:

• Market demand

• Buying behaviour

• Current suppliers

• Customer satisfaction

• Competitor presence

• Purchasing timescales

• Market trends

• Product requirements

• Pricing perceptions

• Future intentions

 

Telephone research can be particularly valuable where you need qualitative information and want to ask follow-up questions rather than simply collect yes/no responses.

 

[Explore Market Research →]

INCOMING CUSTOMER SERVICE

Professional Support When Your Customers Call

Sales support isn't always about making outbound calls.

We can also provide incoming customer service support, helping businesses manage customer enquiries when their internal teams are unavailable or need additional capacity.

Our team can support agreed customer service processes including:

• Answering incoming calls

• Taking customer messages

• Handling routine enquiries

• Providing agreed information

• Taking basic orders or requests

• Logging enquiries

• Passing technical or complex issues to the appropriate team

• Following agreed escalation procedures

This can provide additional cover during busy periods, holidays, staff shortages or periods of growth.

WHY 24 I.S.?

Experienced People Providing Practical Support

The services we provide require more than simply following a checklist.

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Whether we're talking to a customer about their contract renewal date, checking a decision maker's details or handling an incoming customer enquiry, the person representing your business needs to be professional, knowledgeable and capable of having a sensible conversation.

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UK-based team

Our services are delivered by our experienced UK-based team.

 

Experienced B2B callers

We have extensive experience communicating with businesses and decision makers across a wide range of industries.

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Flexible resource

Use us for a defined project, ongoing support or additional resource when your own team needs it.

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Bespoke processes

We work to your requirements, scripts, questions, qualification criteria and reporting procedures.

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Accurate information

We focus on gathering information that is useful to your business rather than simply completing activity targets.

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One partner for multiple requirements

Our sales support services can sit alongside telemarketing, lead generation and outsourced sales, giving you the ability to use one experienced team for several related activities.

SALES SUPPORT FOR YOUR EXISTING TEAM

Give Your Sales People More Time to Sell

Many sales teams spend significant amounts of time on activities that are necessary but don't directly generate revenue.

• Data maintenance.

• Database research.

• Contract checking.

• Renewal research.

• Prospect identification.

• Customer follow-up.

• Market research.

These tasks still need to be completed, but they don't necessarily need to be carried out by your most expensive sales resources.

By outsourcing some of this work to 24 I.S., your sales team can spend more time selling, managing relationships and closing opportunities.

PROJECT-BASED OR ONGOING SUPPORT

Use Us When You Need Us

Our sales support services can be structured around your requirements.

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One-off projects

For example:

"We have 5,000 customer records that need checking."

 

Campaigns

For example:

"We need to establish contract renewal dates across our customer base."

 

Ongoing support

For example:

"We need someone to maintain and update our database every month."

 

Additional resource

For example:

"Our customer service team is struggling to handle incoming calls."

You can use us for one specific task or combine several services into an ongoing sales support programme.

SALES INTELLIGENCE FROM EVERY CONVERSATION

Turning Conversations Into Useful Business Information

One of the advantages of using an experienced team for sales support is that conversations can uncover information that isn't available from a database.

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A simple data-cleansing call might reveal:

"The old contact has left and Jane Smith now manages this."

 

A contract research call might establish:

"They're currently with a competitor, but the contract comes up for renewal in March."

 

A market research call might reveal:

"They're considering changing supplier because of service issues."

 

That information can become valuable sales intelligence for your business.

We can capture agreed information and feed it back into your CRM, database or sales process.

FLEXIBLE SUPPORT FOR GROWING BUSINESSES

Additional Capacity Without Additional Headcount

You don't necessarily need to employ another member of staff to deal with a temporary increase in workload.

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Our sales support service can provide additional resource when you need it.

 

This can be particularly useful for:

• Database projects

• Product launches

• Contract renewal programmes

• Market research

• Customer service peaks

• Staff absence

• Seasonal workloads

• New market development

• Sales team expansion

As your requirements change, the level of support can change with them.

What is telemarketing?

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Need Additional Sales or Customer Support?

Whether you need to clean a database, identify contract renewal dates, conduct market research or provide additional customer service capacity, our experienced team can provide the resource you need

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Tell us what you're trying to achieve and we'll discuss how 24 I.S. can help.

 

Let's Talk About Your Sales Support Requirements

 

Call us today on 01782 409788, or email us info@24-is.co.uk

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