Outsourced Sales Teams

Flexible Outsourced Sales Teams That Work as an Extension of Your Business

Building an effective sales team takes time. Finding the right people, recruiting them, training them and managing their performance can be expensive and particularly challenging when you need additional sales resource quickly.

24 I.S. Sales Intelligence provides experienced outsourced sales professionals who can become an extension of your existing sales team, helping you generate new business, develop existing markets and increase sales activity without the commitment of building an entirely new internal team.

Whether you need additional resource for a few days a month, a dedicated sales team or temporary support while you recruit internally, we can build an outsourced sales solution around your requirements.

Talk to us about your sales requirements →

What Is an Outsourced Sales Team?

An outsourced sales team provides businesses with experienced sales professionals who work on their behalf to generate and develop new business.

Rather than employing additional salespeople directly, you can use 24 I.S. to provide the resource, experience and sales expertise you need.

Our team can support activities including:

Prospect identification
Market research
Data building and cleansing
Outbound prospecting
Cold calling
Lead generation
Lead qualification
Appointment setting
Customer and prospect follow-up
Re-engaging dormant prospects
Developing new territories
New market development
Account research
Sales intelligence
Pipeline development

The precise combination of services depends on what you are trying to achieve.

Why Use an Outsourced Sales Team?

There are many reasons why businesses choose to outsource some or all of their sales development activity.

You need additional sales capacity

Perhaps your existing sales team is busy managing current customers and doesn't have enough time to prospect consistently for new business.

An outsourced sales team can provide additional capacity without increasing your permanent headcount.

You are entering a new market

If you're launching a new product, entering a new geographic area or targeting a new industry, building an internal team before you've established the potential of the market can be a significant investment.

An outsourced team allows you to test and develop a market before making a permanent commitment.

You need sales resource quickly

Recruiting experienced salespeople can take months, particularly where you need people with specific industry or technical knowledge.

24 I.S. can provide experienced sales professionals much more quickly, allowing you to start generating activity while you consider your longer-term requirements.

You need temporary sales support

Your requirements may only be temporary.

Perhaps you're waiting for a new salesperson to join, covering a maternity absence, dealing with a sudden departure or need additional resource during a particularly busy period.

An outsourced sales team can bridge the gap.

A Flexible Alternative to Building an Internal Sales Team

One of the advantages of working with 24 I.S. is flexibility.

You don't necessarily need to commit to a large outsourced sales operation.

We can provide support ranging from targeted campaigns of just a few days per month through to ongoing outsourced sales programmes.

This means your sales resource can increase or decrease according to your requirements.

For example, you may initially want to:

Test a new market

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Identify potential customers

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Generate initial appointments

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Build a sales pipeline

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Increase sales resource as opportunities develop

The outsourced model allows the sales activity to develop alongside your business.

Experienced Sales Professionals, Not Just Callers

One of the key differences between 24 I.S. and a conventional call centre is the experience of our team.

Our sales professionals are accustomed to having real business conversations with decision makers.

We work across complex B2B propositions where understanding the client's product or service is essential.

Our experience includes working with businesses in:

IT & Technology
Cyber Security
Telecommunications
Software
Construction
Professional Services
Procurement
Energy
Sports & Leisure
Manufacturing
Legal Services
Business Services

This experience means we can become familiar with your proposition and represent your business professionally when speaking to potential customers.

We Become an Extension of Your Sales Team

The most successful outsourced sales relationships don't feel like outsourcing.

We aim to become an extension of your existing sales operation.

That means understanding:

Your products and services
Your ideal customer profile
Your target markets
Your competitors
Your sales proposition
Your qualification criteria
Your sales process
Your CRM requirements
Your preferred messaging
The type of opportunity your sales team wants to receive

The better we understand your business, the more effectively we can represent it.

Over time, our team develops knowledge of your market and your proposition, allowing conversations with prospects to become increasingly informed and relevant.

More Than Just Outbound Calling

Although telephone prospecting is an important part of what we do, an outsourced sales team can provide considerably more than simply making calls.

Sales Intelligence

We can research target organisations, identify decision makers, investigate existing suppliers and uncover information that can help your sales team approach prospects at the right time.

Data & Prospecting

We can build and maintain prospect databases around your ideal customer profile, helping ensure your sales team is working from accurate and relevant information.

Lead Generation

Our team can identify potential customers, qualify their requirements and determine whether there is a genuine commercial opportunity.

Appointment Setting

Where a prospect has a relevant requirement, we can arrange an appointment with your sales team by telephone, Teams, Zoom, Google Meet or face-to-face.

Lead Follow-Up

We can follow up enquiries and marketing-generated leads, ensuring opportunities aren't lost simply because your internal sales team doesn't have time to contact them quickly.

Pipeline Development

The overall objective is to create a consistent flow of qualified sales opportunities for your business.

When an Outsourced Sales Team Makes Sense

An outsourced sales team can be particularly useful when:

You're launching a new product

You need to establish whether there is demand and identify potential customers.

You're entering a new sector

You need experienced resource to research and develop an unfamiliar market.

You're expanding geographically

You want to develop a new territory without immediately establishing a permanent sales operation.

Your sales team is already at capacity

Your account managers are concentrating on existing customers and don't have enough time for new business development.

You're struggling to recruit

You need sales resource now, rather than waiting several months to find the right person.

You're covering a temporary vacancy

A salesperson has left, is on maternity leave or you have a gap before their replacement starts.

You want to test before investing

You want evidence that a market or proposition has potential before committing to permanent employees.

Our Approach

Every outsourced sales programme starts with understanding what you are trying to achieve.

We look at your:

Target Market

Who are the organisations you want to reach?

Proposition

What problem do you solve and why should a prospect be interested?

Decision Makers

Who influences or makes the purchasing decision?

Sales Process

What needs to happen between the first conversation and a sale?

Objectives

Are you looking for appointments, qualified leads, market intelligence, pipeline or actual sales?

From there, we agree the appropriate combination of people, activity, data and reporting.

Case Study: Building a Sales & Customer Service Operation for a Growing Fibre Provider

One of our clients provides fibre connectivity to residential and business customers.

We initially provided a small amount of customer service coverage, using members of our existing team while the client was beginning its fibre network rollout.

As the business grew, so did its requirements.

We subsequently helped the client recruit, interview and employ five full-time customer service employees, assisting with equipment, setup and training so that the new team could take responsibility for the growing customer service operation.

Our involvement then expanded into sales.

We helped the client recruit five external salespeople, developed a prospecting approach and supplied the data required to identify businesses located within the client's fibre coverage areas.

Our team then contacted those businesses and booked appointments for the salespeople, repeating the process across multiple cities.

This relationship demonstrates how an outsourced sales partner can evolve alongside a growing business — from initial support through to recruitment, team development, prospect data, outbound calling and appointment setting.

Outsourced Sales Teams Without the Long-Term Commitment

An outsourced sales team doesn't have to mean handing your entire sales operation to an external company.

It can be much more flexible.

You might start with 10 to 20 days of activity to test a market.

If the results are encouraging, you can increase the activity.

If you need additional salespeople, we can help provide them.

If your internal team grows, the outsourced resource can reduce.

And if you simply need temporary support while recruiting, we can provide that too.

The objective is to give you the sales resource you need, when you need it.

Why 24 I.S.?

Experienced UK Sales Professionals

Our team has extensive experience of B2B sales, telemarketing, lead generation and appointment setting.

Flexible Engagement

From short campaigns to ongoing outsourced sales programmes.

Specialist Market Experience

Particularly strong experience across IT, telecommunications and other complex B2B markets.

Hands-On Management

Campaigns are managed closely rather than simply handing you a bank of calling hours.

Sales Intelligence

We combine prospect research, accurate data and telephone engagement.

An Extension of Your Team

We take the time to understand your business and represent it professionally.

Ready to Add More Sales Capacity?

If you need additional sales resource but don't want to take on the cost and commitment of building another internal team, 24 I.S. can provide a flexible outsourced sales solution around your business.

Whether you're looking to enter a new market, increase prospecting activity, generate more appointments, cover a temporary vacancy or build a dedicated outsourced sales function, we'd be happy to discuss your requirements.

Let's talk about your sales objectives.

Contact 24 I.S. Sales Intelligence →

Call today on 01782 409788 to discuss your challenge, and we can explain how we can put a solution in place for you.

Outsourced Sales Management for your business.

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