COLD CALLING SERVICES

Turn cold calls into warm sales opportunities

Professional B2B cold calling that starts conversations with the right people.

At 24 I.S. Sales Intelligence, we provide targeted B2B cold calling services designed to help businesses reach new prospects, engage decision makers and generate genuine sales opportunities.

Our experienced UK-based sales professionals don't simply work through a list of telephone numbers. We have conversations, ask questions, identify potential requirements and establish whether there is a genuine opportunity for your business.

Whether you're looking to generate qualified leads, book appointments, enter a new market or provide additional prospecting capacity for your sales team, we can build a cold calling campaign around your objectives.

Campaigns can start from just four days per month.

HAT IS B2B COLD CALLING?

What is B2B Cold Calling?

B2B cold calling involves proactively contacting businesses that have not previously engaged with your company, with the objective of starting a conversation and identifying potential sales opportunities.

It's sometimes associated with high-volume, scripted telephone calls. We take a different approach.

Effective cold calling is about targeting the right businesses, reaching the right people and having the right conversation.

Our callers work to understand your proposition and your ideal customer before starting a campaign. This allows them to speak naturally with prospects and focus on the commercial reasons why your product or service might be relevant.

A successful cold call doesn't necessarily result in an immediate sale.

It might result in:

Identifying the correct decision maker
Establishing a potential requirement
Discovering when a prospect may be ready to buy
Arranging a sales appointment
Generating a qualified lead
Getting a prospect to request further information
Opening the door to a future sales conversation

The objective is to create a genuine sales opportunity, rather than simply complete a call.

WHY USE 24 I.S.?

Experienced B2B Sales Professionals, Not Just Callers

Cold calling is easy to do badly.

A poorly targeted database, generic script and inexperienced caller can quickly damage your reputation and produce very little commercially useful activity.

Our approach is different.

Experienced UK-based team

Your campaign is delivered by our own UK-based sales professionals, giving you a consistent and professional approach to prospecting.

Targeted prospecting

We focus on the businesses and decision makers most relevant to your proposition rather than simply maximising call volumes.

Genuine conversations

Our callers are trained to have conversations rather than simply read a script. They can ask questions, respond to objections and identify potential opportunities.

B2B experience

We've worked across a wide range of B2B markets, including IT, technology, telecommunications, manufacturing, professional services, recruitment and more.

Flexible campaigns

You don't need to commit to a large outsourced sales operation. Campaigns can start from four days per month and scale according to your requirements.

Extension of your sales team

We can work alongside your existing sales and marketing team, providing additional prospecting capacity without the cost of recruiting additional sales staff.

HOW IT WORKS

Our B2B Cold Calling Process

Successful cold calling starts before the telephone is picked up.

1. Understand your business

We start by understanding your products or services, your target market, your ideal customer and what makes your proposition different.

2. Define your target prospects

We'll agree the types of organisations and decision makers you want to reach.

This might include specific:

Industries
Company sizes
Locations
Job titles
Technologies
Markets
Business characteristics

3. Develop the calling approach

We'll work with you to develop the key messages and qualification criteria for the campaign.

The aim isn't to create a rigid script.

It's to give our callers the knowledge and structure they need to have effective conversations.

4. Start prospecting

Our team begins contacting your target prospects.

We'll introduce your business, establish relevance and look for potential opportunities.

5. Qualify opportunities

Where a prospect shows interest, we'll establish whether they meet the agreed criteria and determine the appropriate next step.

6. Generate the opportunity

Depending on the campaign, this could mean:

A qualified lead

A booked appointment

A request for information

A follow-up opportunity

A sales enquiry

Generate New Leads Through Targeted Telephone Prospecting

Cold calling can be particularly effective when you have a clearly defined target market but don't yet have relationships with the businesses you want to sell to.

Instead of waiting for prospects to find you, we proactively identify and contact potential customers.

This can be particularly useful for:

New business development
Market expansion
New product launches
Entering new sectors
Reaching senior decision makers
Building a sales pipeline
Supporting digital marketing campaigns
Re-engaging previous prospects

[Explore our B2B Lead Generation service →]

COLD CALLING FOR APPOINTMENT SETTING

Turn Prospecting Conversations into Sales Meetings

For many businesses, the objective of a cold calling campaign isn't to close the sale over the telephone.

It's to get your sales team in front of a qualified prospect.

Our appointment-setting campaigns are designed to identify prospects with a potential requirement and arrange meetings against criteria agreed with you.

This means your sales team can spend more time having sales conversations with relevant prospects, rather than spending hours searching for them.

[Explore Appointment Setting →]

SPECIALIST B2B EXPERIENCE

Cold Calling Across Complex B2B Markets

Our team has experience working on campaigns where the product or service requires more than a simple sales pitch.

We've supported campaigns in areas including:

IT & Technology

Managed IT services, software, cloud solutions, cyber security, infrastructure and technology services.

Telecommunications

Business telecoms, hosted telephony and communications services.

Manufacturing & Engineering

Reaching commercial, procurement, operational and senior management decision makers.

Professional Services

Generating new business conversations for specialist B2B service providers.

Recruitment

Identifying businesses with potential recruitment requirements and developing new employer relationships.

Construction & Facilities

Targeting businesses and decision makers within construction, facilities and related sectors.

The more complex the proposition, the more important it is that the caller understands what you're offering and why it matters to the prospect.

COLD CALLING AND YOUR EXISTING SALES TEAM

Give Your Sales Team More Opportunities to Sell

Your sales people shouldn't necessarily have to spend their day searching for prospects.

Our cold calling campaigns can provide additional prospecting capacity, allowing your internal or field sales team to concentrate on progressing and closing opportunities.

We can help you:

Build a sales pipeline
Fill your sales team's diary
Enter new territories
Target new sectors
Contact dormant prospects
Follow up marketing activity
Test new propositions
Increase sales activity without recruiting

We effectively become an extension of your sales team, operating under your direction and working towards your agreed sales objectives.

WHY OUTSOURCE COLD CALLING?

More Sales Activity Without Recruiting More Sales People

Building an internal cold calling team requires recruitment, training, management, technology, data and ongoing investment.

Outsourcing allows you to access experienced sales professionals without having to build that infrastructure yourself.

With 24 I.S., you can start with a relatively small campaign, assess the results and increase activity if the approach is working.

Our campaigns can start from four days per month, making them suitable for businesses that want to test cold calling without making a significant initial commitment.

COLD CALLING CAMPAIGNS

Flexible Campaigns Built Around Your Objectives

Every business has different requirements.

You might want us to:
Test a new market
Generate appointments
Build a prospect database
Launch a new product
Generate leads
Support an existing sales team
Re-engage dormant prospects
Develop a new territory

We'll agree the campaign objectives, target audience, messaging and qualification criteria before activity begins.

The campaign can then be reviewed and refined as we learn more about your market.

COLD CALLING VS OTHER B2B MARKETING

Why Telephone Prospecting Still Matters

Email marketing, LinkedIn and digital advertising can all play an important role in B2B marketing.

However, they don't always give you the opportunity to have a direct conversation with a decision maker.

A telephone conversation allows you to:

Ask questions
Understand the prospect's situation
Identify potential requirements
Deal with objections
Establish timing
Explain your proposition
Identify the right decision maker
Agree the next step

Cold calling works particularly well when it forms part of a broader B2B sales and marketing strategy, rather than being treated as an isolated activity.

RESULTS AND REPORTING

Measuring the Success of Your Cold Calling Campaign

We believe you should be able to see what your campaign is achieving.

Depending on your requirements, we can report on activity such as:

Calls made
Decision makers reached
Conversations held
Leads generated
Appointments booked
Follow-up opportunities
Common objections
Market feedback

Importantly, we can also provide feedback on what we're hearing from prospects.

This can help you identify whether your:

Target market is correct

Proposition is resonating

Pricing is competitive

Sales message needs refining

Qualification criteria need adjusting

That insight can be just as valuable as the leads generated by the campaign.

FAQ SECTION

Frequently Asked Questions About B2B Cold Calling

What is B2B cold calling?

B2B cold calling is the process of proactively contacting businesses that have not previously engaged with your company to introduce your proposition and identify potential sales opportunities.

Does cold calling still work?

Yes, when it is properly targeted and professionally delivered. The quality of the target market, data, proposition and conversation all have a significant impact on results.

Can you book appointments from cold calling?

Yes. Appointment setting is one of the most common objectives for our B2B cold calling campaigns.

Do you provide the prospect data?

We can work with your existing prospect database and can discuss data requirements as part of the campaign planning process.

Are your cold callers UK based?

Yes. Our campaigns are delivered by our UK-based sales team.

How many calls will you make?

We focus on the quality of the conversations rather than promising an arbitrary number of calls. The appropriate level of activity depends on your target market, data quality and campaign objectives.

Can you cold call senior decision makers?

Yes. We can target specific job roles and seniority levels according to your ideal customer profile.

How much does B2B cold calling cost?

The cost depends on your target market, campaign requirements, data and the amount of activity required. We can discuss your objectives and recommend an appropriate approach.

Can we test the campaign first?

Yes. Campaigns can start from four days per month, allowing you to test your proposition and target market before increasing activity.

FINAL CALL TO ACTION

Ready to Start More Sales Conversations?

If you know who your potential customers are but need help reaching them, our B2B cold calling service could provide the additional sales activity you're looking for.

We'll discuss your target market, proposition and objectives and give you an honest assessment of how we think a cold calling campaign could work for your business.

Let's talk about your campaign

[Contact 24 I.S. →]

Or call us on 01782 409788