Lead Generation Services

Generate more qualified sales opportunities

At 24 I.S. Sales Intelligence, we help businesses identify, reach and engage potential customers to generate qualified B2B sales leads and new business opportunities.

 

Our experienced UK-based sales professionals combine targeted prospecting with genuine telephone conversations to identify businesses that have a potential requirement for your products or services.

 

Whether you're looking to enter a new market, build your sales pipeline, support an existing sales team or generate new business consistently, we can develop a lead generation campaign around your objectives.

 

Campaigns can start from just four days per month.

 

WHAT IS B2B LEAD GENERATION?

What is B2B Lead Generation?

B2B lead generation is the process of identifying potential business customers and creating opportunities for your sales team to develop into new business.

​

Effective lead generation isn't simply about producing a large database of companies.

 

It's about finding the right businesses, the right people and the right opportunities.

 

Our approach combines targeted prospecting with direct engagement to establish whether a potential customer has a genuine interest, requirement or opportunity.

 

Depending on your campaign objectives, a lead might be:

• A business with an identified requirement

• A relevant decision maker

• A company considering a purchase

• A prospect interested in your proposition

• An opportunity requiring further follow-up

• A qualified sales appointment

 

We agree the definition of a qualified lead with you before the campaign starts, so our team knows exactly what constitutes a worthwhile opportunity.

WHY CHOOSE 24 I.S.?

Experienced B2B Lead Generation Specialists

Generating good-quality leads requires more than a database and a telephone.

​

It requires an understanding of your market, your proposition and the commercial reasons why a prospect might want to talk to you.

​

Experienced UK-based team

Our campaigns are delivered by experienced UK-based sales professionals who understand how to engage business decision makers.

​

Targeted prospecting

We focus on identifying prospects that match your ideal customer profile rather than simply generating large volumes of unqualified contacts.

​

Genuine conversations

Telephone conversations allow us to ask questions, understand requirements and establish whether there is a genuine sales opportunity.

​

Bespoke campaigns

We develop campaigns around your objectives, target market, proposition and qualification criteria.

​

Flexible approach

Campaigns can start from four days per month, allowing you to test an approach before scaling activity.

​

Sales-focused

Our objective is ultimately to help you generate commercial opportunities, not simply activity reports.

HOW OUR LEAD GENERATION WORKS

Our B2B Lead Generation Process

​

1. Understand your ideal customer

We start by understanding exactly who you want to sell to.

This could include:

• Industry

• Company size

• Turnover

• Location

• Job role

• Technology used

• Existing suppliers

• Business characteristics

• Specific requirements

​

The more clearly we define your ideal customer, the more targeted the campaign can be.

​

2. Identify potential prospects

We identify businesses that fit your agreed criteria and establish the most relevant contacts within those organisations.

​

3. Develop the proposition

We'll work with you to understand why a prospect should be interested in your product or service.

This forms the basis of the campaign messaging.

​

4. Engage decision makers

Our experienced team contacts prospects and starts conversations designed to establish relevance and potential requirements.

​

5. Qualify opportunities

We establish whether the prospect fits your criteria and whether there is a genuine opportunity worth progressing.

​

6. Pass the opportunity to your sales team

Qualified leads and appointments are passed to your sales team for follow-up and conversion.

TARGETED B2B PROSPECTING

Find the Businesses Most Likely to Buy

One of the biggest challenges in B2B sales is knowing who to target.

​

Your potential customers may run into the thousands, but only a proportion will be genuinely relevant.

 

Our lead generation campaigns focus on defining your ideal customer profile and identifying prospects that fit it.

We can help you target by:

• Industry

• Company size

• Turnover

• Geography

• Job title

• Decision-making responsibility

• Technology

• Existing business characteristics

This targeted approach means your sales team spends more time talking to prospects who are potentially relevant to your business.

TELEPHONE-BASED LEAD GENERATION

Why We Use Real Sales Conversations

There are many ways to generate B2B leads, including email, advertising, social media and content marketing.

Telephone prospecting provides something different: a direct conversation.

A conversation allows our team to:

• Ask questions

• Establish relevance

• Understand requirements

• Identify decision makers

• Deal with initial objections

• Establish timing

• Qualify opportunities

• Agree the next step

This can provide valuable information that simply sending an email or completing a web form cannot.

LEAD GENERATION FOR DIFFERENT B2B MARKETS

Experience Across Multiple Industries

Our team has experience delivering lead generation campaigns across a wide range of B2B markets.

 

IT & Technology

Including managed IT services, software, cyber security, network connectivity, telecommunications and backup solutions.

 

Manufacturing & Engineering

Targeting businesses, procurement teams, operational decision makers and senior management.

 

Professional Services

Generating new business opportunities for specialist B2B service providers.

 

Recruitment

Identifying organisations with potential recruitment requirements and developing new employer relationships.

 

Construction & Facilities

Targeting businesses and decision makers across construction, facilities and related sectors.

 

Energy & Sustainability

Helping businesses identify organisations with potential requirements around energy, efficiency and sustainability.

[Explore our specialist lead generation services →]

IT & TECHNOLOGY LEAD GENERATION

Specialist Experience Within the IT Channel

24 I.S. has particular experience within the IT reseller and technology channel, working across Cyber Security, Network Connectivity and Backup Software.

​

Our experience covers vendors, distributors and resellers, supporting both new business development and licence renewal campaigns.

 

This gives us an understanding of the different commercial priorities throughout the IT channel and allows us to engage prospects with a much stronger understanding of the technology sales environment.

​

Whether the objective is to generate new reseller opportunities, identify end-user demand, develop new accounts or support licence renewal activity, our team can provide targeted lead generation.

[Explore IT Lead Generation →]

LEAD GENERATION FOR YOUR SALES TEAM

Give Your Sales People More Opportunities to Sell

Your sales team should ideally be spending its time developing and closing opportunities rather than searching for them.

​

Our lead generation service can provide the prospecting capacity required to keep your sales pipeline active.

 

We can:

• Build new prospect lists

• Identify decision makers

• Generate sales leads

• Book qualified appointments

• Enter new markets

• Develop new territories

• Follow up marketing activity

• Re-engage dormant prospects

• Support product launches

 

We effectively operate as an extension of your sales and marketing operation.

OUTSOURCED LEAD GENERATION

Increase Sales Activity Without Increasing Headcount

Building an internal lead generation team requires recruitment, training, management, technology and ongoing investment.

​

Outsourcing allows you to access experienced sales professionals without having to build that infrastructure yourself.

​

With 24 I.S., you can start with a relatively small campaign and increase activity as your requirements develop.

 

Campaigns can start from four days per month.

 

This can be particularly useful if you are:

• Testing a new market

• Launching a new product

• Entering a new sector

• Building a new sales territory

• Supporting an existing sales team

• Looking for additional sales capacity

LEAD QUALITY

What Makes a Qualified Lead?

We don't believe a lead should simply mean "someone who answered the phone."

​

Before your campaign starts, we'll agree what constitutes a qualified opportunity.

 

Depending on your business, this could include:

• The correct company profile

• The right decision maker

• An identified business requirement

• An appropriate timeframe

• An agreed level of interest

• Existing supplier information

• Budget or purchasing considerations

• Agreement to a follow-up conversation

​

This gives your sales team a clear understanding of why the prospect has been passed to them.

REPORTING & INSIGHT

More Than Just a List of Leads

Our campaigns can provide valuable information about your target market as well as generating sales opportunities.

​

We can report on:

• Prospects contacted

• Decision makers reached

• Conversations held

• Leads generated

• Appointments arranged

• Follow-up opportunities

• Common objections

• Market feedback

 

The feedback from conversations can also help you understand:

• How prospects perceive your proposition

• What competitors you're encountering

• What objections are common

• Which sectors respond best

• Which messages generate the most interest

That intelligence can then be used to improve future sales and marketing activity.

FLEXIBLE CAMPAIGNS

Start Small. Test. Learn. Scale.

You don't necessarily need a large outsourced sales operation.

 

Campaigns can start from four days per month, giving you an opportunity to test:

• Your target market

• Your proposition

• Your messaging

• Your data

• Your qualification criteria

As we learn which prospects and messages generate the best results, the campaign can be refined and scaled.

CASE STUDIES

See Our Lead Generation Campaigns in Action

We've helped businesses across a variety of B2B sectors generate new sales opportunities through targeted prospecting and telephone-based lead generation.

​

Our case studies demonstrate how we've helped clients:

• Identify new prospects

• Generate qualified leads

• Book sales appointments

• Enter new markets

• Support internal sales teams

• Develop new business opportunities

[View our case studies →]

FAQ

Frequently Asked Questions About B2B Lead Generation

​

What is B2B lead generation?

B2B lead generation is the process of identifying potential business customers and creating qualified sales opportunities for your sales team to develop.

​

What makes a lead qualified?

We agree the qualification criteria with you before the campaign begins. This normally includes factors such as company profile, decision maker, potential requirement and willingness to have a further conversation.

​

Do you provide the prospect data?

We can work with your existing database and can discuss sourcing and profiling requirements for your campaign.

​

Do you book appointments?

Yes. Appointment setting can be included as part of a B2B lead generation campaign.

​

Are your callers UK based?

Yes. Our campaigns are delivered by our UK-based sales team.

​

Can you target specific industries?

Yes. We can develop campaigns around specific industries, company sizes, locations, job roles and other characteristics.

​

Can you work alongside our existing sales team?

Absolutely. Our lead generation service is often used to provide additional prospecting capacity for an existing sales team.

 

How many days do we need?

Campaigns can start from four days per month, although the appropriate level of activity depends on your target market and objectives.

FINAL CTA

Ready to Generate More B2B Sales Opportunities?

If you have a strong product or service but need more opportunities entering your sales pipeline, our B2B lead generation service could provide the additional sales activity you need.

​

We'll discuss your ideal customer, target market and objectives and recommend an approach that makes sense for your business.

 

Let's Talk About Your Lead Generation

[Contact 24 I.S. →]

Or call 01782 409788 to discuss how you can the help that you need.

​

​

​