Cyber Security Lead Generation: 29 Opportunities in 20 Calling Days

Sector: Cyber security and endpoint protection
Services: B2B telemarketing, enterprise appointment setting, account research and data cleansing
Campaign duration: 20 calling days
Results: 29 opportunities generated

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The Challenge

A global cyber security provider wanted to strengthen its engagement with enterprise customers and identify opportunities for its specialist sales team.

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The campaign focused on named business accounts, where identifying the right contacts and understanding the timing of

existing endpoint security licence renewals could help create more relevant sales conversations.

 

The challenge was to go beyond conventional cold calling: the client needed accurate account information, engagement with appropriate decision-makers and timely opportunities for its enterprise sales team to pursue.

 

Our Approach

24 I.S. Sales Intelligence developed a targeted telemarketing programme, managed from start to finish by our senior team and delivered through experienced desk-based telemarketing staff.

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Researching Named Enterprise Accounts

We worked through the client's named accounts to establish relevant contacts, verify available information and identify individuals responsible for IT security and related purchasing decisions.

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Where possible, we also sought to establish the likely renewal dates of endpoint security licences. This information helped identify accounts where the timing was appropriate for a follow-up conversation with the client's Enterprise sales team.

 

Booking Meetings and Follow-Up Calls

Where a relevant contact had been identified and a suitable opportunity existed, we aimed to arrange a face-to-face meeting or follow-up telephone call.

 

By considering both the account's requirements and the potential timing of a renewal, the campaign helped the client's sales team prioritise conversations with prospects who could be approaching an important purchasing decision.

 

Data Cleansing and Account Intelligence

An important part of the project was improving the quality of the client's enterprise account information.

 

We checked and updated contact details, identified relevant individuals and captured additional information gathered during calls. Campaign findings were shared on an ongoing basis through spreadsheets or a shared cloud-based folder, giving the client visibility of progress and access to the latest account intelligence.

 

For appointments and follow-up calls, we also provided call recordings in MP3 format. This enabled the client's sales team to review the original conversation and understand the context before taking the opportunity forward.

 

The Results

Over 20 calling days, 24 I.S. generated 29 opportunities for the client.

 

These opportunities provided the Enterprise sales team with potential avenues for further engagement, supported by information gathered during the campaign.

 

By combining targeted outbound calling with account research and data cleansing, the campaign helped the client identify relevant contacts, investigate potential licence renewal opportunities and develop a more informed basis for sales follow-up.

 

 

Specialist Telemarketing for Cyber Security Businesses

Cyber security sales often involve technical products, established customer relationships and purchasing decisions influenced by licence renewals. Successful prospecting therefore requires more than a generic calling script.

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24 I.S. Sales Intelligence combines experienced B2B telemarketing with structured account research and data management to help cyber security providers reach decision-makers, identify opportunities and support their enterprise sales teams.

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If your cyber security business needs to develop enterprise accounts, improve contact data or generate qualified sales opportunities, 24 I.S. can provide flexible, UK-based outsourced telemarketing support.

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How Can We Help You?

If you have a clearly defined market or sector that you want to penetrate, 24 I.S. Sales Intelligence can help you turn that market into a structured, actionable sales opportunity. Whether you need to identify every relevant organisation, find the right decision makers, build accurate prospect data or engage those prospects by telephone, we can provide the expertise and resource to support your objectives.

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Our experience extends across a wide range of sectors and market types, from telecommunications, IT and construction to professional services, sports, procurement and specialist B2B markets. We understand how to research a market, build an appropriate prospect database and develop an effective calling strategy around your proposition. This means you don't necessarily need to have all the answers before you approach us—we can help you develop the approach.

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If you have a market you want to target, let's talk. Whether you're looking for a one-off market research exercise, a targeted outbound campaign or an ongoing sales intelligence programme, 24 I.S. can provide the people, experience and sales expertise to help you identify and develop new opportunities. Contact us today to discuss how we could help you open up your next market.

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Speak to our friendly team on 01782 409788 to discuss your challenge, (or email us at info@24-is.co.uk ) and we can explain how we can put a solution in place for you.

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