Generate More Opportunities Within Manufacturing

Experienced B2B lead generation for the manufacturing sector

At 24 I.S. Sales Intelligence, we have extensive experience helping businesses within the manufacturing and engineering sectors identify potential customers, reach key decision makers and generate new sales opportunities.

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Our experienced UK-based sales professionals understand that manufacturing businesses often have multiple decision makers and longer purchasing processes, with buying decisions involving procurement, engineering, production, operations and senior management.

 

We use targeted prospecting and genuine telephone conversations to identify businesses that have a potential requirement for your products or services.

 

Campaigns can start from just four days per month.

Target the Right Manufacturing Businesses

Focused Prospecting, Not Just More Calls

Manufacturing is a broad sector, so effective lead generation starts with identifying exactly the type of business you want to reach.

 

We can develop campaigns targeting businesses according to criteria such as:

• Manufacturing sector

• Products manufactured

• Industry served

• Company size

• Turnover

• Location

• Production capabilities

• Procurement requirements

• Job role and seniority

• Existing suppliers

• Specific business requirements

 

This allows us to focus your campaign on the organisations most likely to have a genuine requirement.

Reach the People Who Influence Purchasing Decisions

Engage Procurement, Engineering, Operations and Senior Management

Manufacturing purchasing decisions don't always sit with one person.

 

Depending on your proposition, we can target and engage:

 

• Managing Directors

• Operations Directors

• Procurement Managers

• Purchasing Directors

• Engineering Directors

• Production Managers

• Technical Directors

• Supply Chain Managers

• Commercial Directors

We establish who is responsible for the relevant decision and develop the conversation from there.

Our Manufacturing Experience

Understanding the Manufacturing Sales Environment

Our experience of working with manufacturing businesses means we understand that successful B2B prospecting requires more than simply introducing a product.

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Manufacturing prospects may already have established suppliers, long-term contracts, approved supplier processes or very specific technical requirements.

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Our team can therefore use the telephone conversation to establish useful commercial information, such as:

• Who the current supplier is

• What products or services are currently being used

• When purchasing decisions are made

• Whether there is a potential requirement

• When an existing contract or arrangement may be reviewed

• Who else is involved in the decision

• Whether there is an opportunity to introduce an alternative supplier

This creates sales intelligence as well as leads.

Generate Qualified Manufacturing Leads

Give Your Sales Team Opportunities They Can Actually Work With

We agree your definition of a qualified lead before the campaign begins.

This might include a manufacturing business that:

• Fits your ideal customer profile

• Has a relevant requirement

• Uses an existing competing supplier

• Is considering a change

• Has an upcoming project

• Is reviewing its current arrangements

• Has agreed to a further conversation or meeting

Where appropriate, we can progress qualified opportunities into sales appointments for your team.

[Find out more about B2B Appointment Setting →]

Flexible Manufacturing Lead Generation

Whether you want to develop a new territory, enter a new manufacturing sector, launch a product or simply increase the number of opportunities reaching your sales team, we can provide additional prospecting capacity.

Our campaigns can support:

• New business development

• Market development

• New product launches

• Territory development

• Account-based prospecting

• Sales pipeline building

• Appointment setting

• Existing supplier replacement opportunities

Start small. Test. Learn. Scale.

Why 24 I.S.?

Experienced UK-Based Sales Professionals

Our team has extensive experience communicating with businesses and senior decision makers.

 

Genuine Conversations

We focus on having meaningful commercial conversations rather than simply working through a call list.

 

Manufacturing Experience

We understand the different roles and considerations involved in B2B manufacturing purchasing.

 

Targeted Campaigns

We build campaigns around your ideal customer profile and specific sales objectives.

 

Flexible Resource

Campaigns can start from four days per month, allowing you to test an approach before increasing activity.

Ready to Develop Your Manufacturing Sales Pipeline?

If you have a strong manufacturing product or service but need help reaching more potential customers, 24 I.S. can provide the additional prospecting resource you need.

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We'll discuss your target market, proposition and objectives and develop a lead-generation approach around your business.

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Let's Talk About Manufacturing Lead Generation

Call our friendly team on 01782 409788 to discuss your own needs and start the ball rolling today!

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