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Construction Sector Lead Generation: 1,400 Opportunities in Build To Rent Market Over Nine Years

Sector: Build-to-Rent, property development and construction technology
Duration: Nine-year ongoing relationship
Campaign commitment: Approximately 15 days per month for most months of the year
Results: Around 1,400 opportunities uncovered
Services: B2B telemarketing, appointment booking and construction project research

 

The Challenge

Winning new business in the UK construction sector requires more than identifying potential customers. Suppliers need to engage with the right people at the right time, often while developments are still being planned or progressed through the construction pipeline.

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For a specialist provider serving the Build-to-Rent market, this means identifying relevant developments, understanding where opportunities may exist and opening conversations with the people who can influence purchasing decisions.

 

The challenge was to establish a consistent business development operation capable of uncovering opportunities across a complex and continually evolving market.

 

Our Approach

Over nine years, 24 I.S. Sales Intelligence has provided an ongoing outsourced telemarketing and project research service, typically delivering around 15 days of support per month for most months of the year.

 

Identifying Projects and Developing Opportunities

A key part of the campaign involves reviewing UK construction industry databases to identify new and developing projects that may offer relevant commercial opportunities.

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Our team combines this project research with targeted outbound calling to identify appropriate contacts, engage decision-makers and establish the next step in the sales process.

 

Depending on the prospect and the stage of the opportunity, this may involve arranging a Microsoft Teams meeting, booking a telephone conversation, securing a request for a quotation or organising attendance at a CPD workshop.

 

This approach recognises that not every opportunity follows the same route. The objective is to create meaningful engagement and move potential business forward in the way most appropriate to the prospect.

 

Building Specialist Construction Sector Knowledge

The longevity of the campaign has enabled our team to develop an increasingly detailed understanding of the UK construction market, its project pipeline and the people involved in bringing developments forward.

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Over time, this experience has strengthened our ability to recognise relevant projects, identify appropriate contacts and open doors that might otherwise be difficult for a specialist supplier to reach.

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Rather than operating as a generic telemarketing resource, the team has developed specialist knowledge that supports more informed prospecting and more relevant conversations.

 

The Results

Across the nine-year relationship, 24 I.S. has uncovered approximately 1,400 opportunities.

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These opportunities encompass a range of meaningful commercial engagements, including:

  • Microsoft Teams meetings with prospective customers.

  • Telephone conversations with relevant contacts.

  • Requests for quotations.

  • Bookings for CPD workshops.

 

The campaign has provided a sustained route to market, combining construction project research with proactive engagement and consistent business development activity.

 

A Long-Term Extension of the Sales Team

This project demonstrates the value of combining experienced B2B telemarketing with specialist sector knowledge and ongoing project intelligence.

 

By maintaining a consistent presence in the market, researching emerging developments and engaging the right people, 24 I.S. helps its client identify opportunities across the UK construction sector.

 

At 24 I.S. Sales Intelligence, we combine project research, sector knowledge and targeted B2B telemarketing to help specialist businesses uncover opportunities and build valuable relationships in complex markets.

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How Can We Help You?

If you have a clearly defined market or sector that you want to penetrate, 24 I.S. Sales Intelligence can help you turn that market into a structured, actionable sales opportunity. Whether you need to identify every relevant organisation, find the right decision makers, build accurate prospect data or engage those prospects by telephone, we can provide the expertise and resource to support your objectives.

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Our experience extends across a wide range of sectors and market types, from telecommunications, IT and construction to professional services, sports, procurement and specialist B2B markets. We understand how to research a market, build an appropriate prospect database and develop an effective calling strategy around your proposition. This means you don't necessarily need to have all the answers before you approach us—we can help you develop the approach.

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If you have a market you want to target, let's talk. Whether you're looking for a one-off market research exercise, a targeted outbound campaign or an ongoing sales intelligence programme, 24 I.S. can provide the people, experience and sales expertise to help you identify and develop new opportunities. Contact us today to discuss how we could help you open up your next market.

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Speak to our friendly team on 01782 409788 to discuss your challenge, (or email us at info@24-is.co.uk ) and we can explain how we can put a solution in place for you.

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Outsourced Sales Management for your business.
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